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The Importance Of Imagery In Web Design

We all know how important images and imagery in general is on a day to day basis. Did you know that it takes 2.6 seconds for a user’s eyes to land on the area of a website that most influences their first impression? It doesn’t take a genius to figure out that wherever this spot is on your website, it needs to count.

There is more competition than ever before in regards to online services, so it’s important to be engaging right away. You don’t want to lose potential customers because of a simple design mistake do you?

This is where imagery comes into play.

Users spend 5.59 seconds looking at written content. However, the same users will then spend 5.94 seconds looking at imagery. People spend more time looking at images than written content on a website. And that’s a fact.

If you want to learn more why imagery is so important for your website, read on!

It can bring more views and clicks.

As mentioned earlier, humans are very visual beings. Images not only attract our attention a lot quicker and easier than words, but they also have the power to evoke strong emotions.

If your website has appealing imagery, there is a higher chance of keeping your users engaged and clicking through your website. Don’t be afraid to use full bleed, stand out, gorgeous imagery. More often than not, your potential customers would rather understand your business in a visual way.

Abbey Masterbatch uses strong and engaging imagery to bring their hero to life. The colours and shape of the splash quickly grabs the users attention and piques interest.

It can bring your product or service to life.

Obviously the copy that you write is extremely important on a website. Your products and services need to be fully explained. Whether this needs a full web page to explain or merely a couple of sentences is up to you, but it may pay to have a think about the use of images.

Images can help bring your product to life. It can help your customers envisage the product in their own home, and it can go a long way in the world of marketing.

The key to sales is making sure your customers can’t imagine their life without the product. What easier way is there than using imagery?

It can improve your SEO.

Ah, the dreaded SEO. It may seem complicated to get your head around at first, but if you break it down, it can be really simple.

It all comes down to this: images can benefit your indexing on search engines. The alt tags (captions) you label your images with is another clever way to tell search engines what you’re about.

Search engines pick up these alt tags and if they include your targeted key words, you’ll show up!

Optimising your images for SEO means you can significantly improve your chances of being found on search engines. What is there to not like?

It can help with social media.

It’s obvious that having a presence on social media can help increase traffic and conversions. In 2019, it’s almost essential that your business has various social media accounts.

Social media accounts give customers a more well rounded view of your business. It builds trust and rapport and it’s a great way to make people feel more involved.

By using imagery, you can get people to ‘like’, ‘comment’ or ‘share’ your content. Don’t forget, every ‘share’ is free advertising for your business! All of these actions are significant in promoting your business and encouraging more visitors.


There you have it! There’s 4 top reasons as to why you shouldn’t let your imagery fall by the wayside.

Want to find out more about how imagery can help you? At NCL Web Design, we specialise in beautiful websites to truly reflect your brand. Get in touch now to see what we can do for you and your business!