Is It Time To Give Your Website A Spring Clean?
Picture for a moment that you walk into a shop looking for something. Inside you find a décor that hasn’t been in style for years, doors that lead to nowhere and information which has long since slipped out of date. It’d be fair to say that you wouldn’t visit that shop again, wouldn’t it? Well, the same goes for your website.
In the past simply having a website was good enough and so many of us had simple landing pages built so people could find out basic information such as physical locations and opening hours. However, the way we use the internet has changed dramatically, and you might find your website is no longer converting visits into sales, won’t load properly for the ever-growing number of customers using their phones to access information, or it simply isn’t getting the traffic it deserves. If that’s the case, it sounds like your website needs a spring clean. Here are our top tips for sprucing up your website on a budget:
Rewrite your content: A recent study found that 70% of those who use online dating websites wouldn’t respond to somebody with bad spelling and grammar. It’s a rule that applies to businesses too, so take a look at the words on your website. It could be that poor phrasing, incorrect spelling and mixed messages are turning customers off.
Make sure your details are up to date: If the internet isn’t a major part of your business, there’s a good chance you haven’t touched your website since it launched. Over that time, you’ve probably moved, changed numbers or at least are using a different email address. Keeping that information up to date is essential to landing new customers.
Consider a redesign: This might sound drastic, but there’s no denying your website will be many peoples introduction to your business. Ugly, poorly designed websites present a bad image to your potential customers, and shouldn’t be accepted. There are countless companies offering affordable web design in the North East (including our good selves!), so don’t rule out a website overhaul. It may sound like a cliche, but investing in a good quality website really does pay for itself.
Don’t ignore SEO: If you want your website to be at the top of Google, it won’t come with luck – you need SEO. It might seem more art than science, but search engine optimisation is the only way your website will get found on Google. Do your research and target local keywords, not national ones. ‘Web design Newcastle’ is much more achievable than, say, ‘Web design’. Be smart, you can compete if you think carefully about your keywords.